Cacti drink alcohol12/4/2023 Meanwhile, off-premise chain retail data tracked by IRI puts Cacti at 1.1% of all its hard seltzer sales in grocery, convenience, and big box stores.īut ABI’s focus on hard seltzer families with far more brand affinity wasn’t the only problem facing Cacti. The eight brands ahead of Cacti account for 88.9% of share.Ĭombined on- and off-premise data from Fintech and the National Beer Wholesalers Association (NBWA) had Cacti at just over half a percent of the hard seltzer market, although it’s not clear if ABI had put effort behind Cacti for on-premise placements in lieu of Bud Light seltzer, which earned about 2% of total can volume in 2021.įintech and the NBWA only show category leaders White Claw (9%), Truly (2.6%), and Bud Light Hard Seltzer (1.9%) as having any significant can share in the on-premise. White Claw and Truly, the top brand families in the category, account for 69% of all chain retail sales. The move, first reported by Beer Business Daily and Beer Marketer’s Insights, indicates how little patience major players have for brand building in the long tail of the hard seltzer market, and is evidence that ABI plans to let Bud Light Hard Seltzer (#3 in chain stores), Michelob ULTRA Organic Seltzer (#6), and Bud Light Platinum Seltzer (#11) take center stage for the foreseeable future.Ĭacti, a top-5 hard seltzer brand within a week of its launch, saw sales fall to, at best, 1.1% of the market, the #9 spot overall. Nine months after launching Cacti Agave Spiked Seltzer as “ the future of hard seltzer,” Anheuser-Busch InBev (ABI) has pulled the plug on the once-white-hot brand. Big plays, smart moves, and otherwise curious indicators of beer's possible future. From Barons to Barrels with Captain Pabst.Message in a Bottle with Brewery Ommegang.Beer is Labor with East Brother Beer Co.Let Go or Get Dragged by Jerard Fagerberg.Ferments at Low Temps by Stephanie Byce.
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